Level 1: Coherence
An essay or paper should be organized logically, flow smoothly, and stick together. In other words, everything in the writing should make sense to a reader.
Level 2: Correctness
A paper should be written in generally correct standard english, with complete sentences, and there should be no errors.
Level 3: Creativity
Creativity is very important. The best writing is that which carries some of the personality, the individuality of its author.
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